Music Strategist · B.C.A Method
No fake followers. No shady playlists. Branding, content, ads — in the right order. I work with artists who make real music. The strategy is on me.
The problem
You post consistently. You spend money on ads. And your numbers are exactly where they were three months ago.
Your streams have been flat for 3 months. You don't know what's holding you back.
Spotify isn't pushing your music. You don't understand what the platform actually wants from you.
You ran ads. You spent the money. You got nothing clear back.
Your artist identity is blurry. You can't even explain it in 10 seconds yourself.
Your content gets views. But people aren't going to stream it after. Something's broken between the two.
You want to build something real. Not spike for a week and disappear.
This isn't a talent problem.
You're trying to run before you've laid the foundation.
Running ads on a blurry brand is like building a house on sand. Everything collapses.
What I do
I'm with you at every step. I tell you what to do, in what order, and why. If it doesn't serve you, we cut it.
What I do
Ce que je ne fais pas
The Method
Three steps. One specific order. Most artists burn their ad budget before laying any foundation — and wonder why it doesn't work.
Before you spend a euro on ads, your identity has to be clear. If you can't explain who you are in 10 seconds, the listener won't get it — and the ad won't convert.
Your content is your best rep — it works for you while you sleep. If people watch but don't stream after, it's not doing its job. I tell you exactly what to post, and how to frame it, so viewers become listeners.
The branding is set, the content is running — now we shift gears. We launch targeted Instagram ads to the right people. They stream, they save, they come back — and Spotify starts pushing your track into algorithmic playlists on its own. Not luck. Because we sent the right signals.
Client Results
Not promises. Real, verifiable numbers — with screenshots to back them up.
Ahsia
Results over 3 months of coaching
Gums
35 days of coaching · 0 → results
Lyronn
Bousiller
Rory Travelle
Brickelle pt2
Akim Papichulo
Amore
These numbers are real and verifiable. Your results depend on your ad budget, your track, and your Spotify history — which is exactly why we do a call first.
The Offers
Not sure which one fits you? We figure that out on the call.
Option 1 — One-time
You need clarity before anything else. We lay the foundation together in one focused session.
Option 2 — Monthly
We execute together over 3 months. Branding, content, campaigns — I handle the strategy. You make the music.
Not sure which fits? We sort it out on the strategy call.
Who this is for
That's not arrogance. It's that if the foundations aren't there, I can't help you — and I'd rather tell you that now.
If the production is sloppy or the mix is weak, no amount of advertising will save it. I'll tell you before we start.
Minimum 300€/month for Meta ads. That's the fuel. Without it, even the best strategy stays on paper.
If you're chasing a spike that drops off next month, this isn't the right fit. My method builds something that lasts.
I can't do the work for you. If we build a content strategy, it needs to be executed. Not halfway.
The Spotify algorithm needs a minimum history to work with. Brand new account = not the right moment yet.
I'll tell you when something's working and when it's not. If you need someone to tell you everything's great, this isn't the right fit.
Why so selective?
Because my name is behind every result. When I work with you, I'm fully in. I can't afford to take everyone — and you don't want a strategist who does.
WHAT THEY SAY
Before Douma, I was posting just to post. No real direction. Now I know exactly what I'm doing — and my streams exploded in 3 months.
I had zero presence on Spotify. 35 days later, I had 12,701 streams. The method is real.
What convinced me was that Douma told me no at first. He waited until my branding was solid before touching ads. That changed everything.
FAQ
Rap, R&B, pop, afro, electronic — it works across genres. What matters is the quality of the music and Meta Ads targeting built around your actual audience. I have results across very different artist profiles.
Anyone who guarantees you a number is buying bots. What I can promise is a strategy that maximizes your shot with the real algorithm — real metrics from the first weeks, not an artificial spike that collapses.
Le playlisting payant, c'est des streams qui ddisappear within 30 days and tank your listen rate — Spotify sees all of it. My strategy sends real listeners through Meta Ads, people who play the whole track, save it, come back. Those are the signals that trigger Discover Weekly and Radio. Not the others.
Because if your music isn't ready or your budget is too low, I'd rather tell you now than take your money and deliver nothing. I don't take everyone — monde — which is exactly why the artists I coach get real results.
Yes. The coaching covers strategy, full campaign management, calls, and weekly check-ins. The Meta Ads budget is yours to control separately — you alimentes directement dans ton propre compte Facebook — il va à 100% dans tes pubs. I recommend a minimum of 300€/month to get results that actually speak for themselves.
We adjust — immediately. Every week I look at the data and optimize. If after 6 weeks the results aren't there, we go back to the targeting, the creatives, the strategy from the ground up. I never leave you without an answer.
Candidature
Fill out the form. I'll get back to you within 48h. If it's a fit, we schedule 30 minutes together — and I'll tell you exactly what j'ferais à ta place.
I'll review your project and get back to you within 48h. Check your inbox — and ton WhatsApp.
Collaborations
Independent artists, studios, labels — here's who I've worked with.